How to use the new Snapchat Update 2017 for Business

Check out the recent Snapchat Update 2017! Snapchat have recently brought out a new update for their app, which includes a range of super cool icons that result in exciting effects. These updates are great for social use between friends, but how can the update benefit your business? Keep reading to find out how to access these icons, and how to use them for your business.

Infinity Length Snaps

Main picture
Menu option and infinity symbol

The Snapchat Update 2017 has been the most controversial so far! The app is famous for its limited timing on the snaps that we can share, so when we were introduced with the infinity icon, we were quite surprised. The person viewing your snap can see it for as long as they like (if you click the infinity symbol) BUT there’s a catch… once the snap is closed, it will be deleted.

To access the infinity icon, take the photo as you normally would, then click the timer icon. You will then be greeted with a list of numbers (0-10) and the infinity icon will be hiding at the very end!

Magic Eraser Feature

Clock on wall
Clock and wand
Clock gone

This feature can be found under the scissor tool. When clicked, an additional menu will drop down, and the magic eraser is hiding within the icon full of stars! Simply highlight the area you wish to make disappear, and voila! Away it goes!

Whilst not perfect, it is a great way of removing items from images that have a solid coloured background.

Draw Using Emoji’s

superman and drawing menu
superman and emoji menu
superman and emoji drawing

Trying this new feature out is so much fun! You take the picture, as you normally would, and click the pencil icon. At the very bottom of this menu is an emoji which, when clicked, will open a drop-down menu of a range of other emoji’s that you can use! When you have chosen your favourite emoji, you simply draw, as if you would with the pencil feature.

Loop Videos

Play once

This new feature is similar to Instagram’s Boomerang feature. After recording your video, as normal, you then have the option to have the video loop continuously when sent, or you can choose for the video to only be played once. If you choose to loop the video, it will continue to play until the recipient closes it, and if you choose to play it once, the rules are the same as before – it will play once and then it will close automatically.

How can the Snapchat Update 2017 affect your business?

For businesses that already use Snapchat as a way of reaching their audience, the new update is going to open a range of opportunities for them. For example, companies who share information through their Snapchat story frequently now have the option to set them to remain for as long as the people viewing it want. This allows them to save, screenshot, or read the information shared without feeling rushed to do so. The magic eraser feature can ensure images shared look professional and clear, whilst the emoji drawing feature will make images look more exciting and eye-catching.

If your business doesn’t yet use Snapchat, now is the best time to start! With all the new features and updates, it has never been so easy to reach a wider audience who are likely to love your products even more, JUST because you have a Snapchat account. It is a great way of advertising small aspects of your company, such as new products, designs, ideas, and much more. It also allows you to get creative in a world that needs some creativity.

If you would like to find out more about the Snapchat Update 2017, or how we can help you to enhance your online reach, and social media pages to achieve the goals you are aiming for, then Contact Us and we will gladly use our superpowers to make your social truly super!

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