How will voice search effect SEO?

Google is always changing and that’s why a solid content strategy is so important. You want to be playing by the rules, but also getting the most clicks through to your site and making your site to be the most easily found result, eg: within the first few organic search results, or on the first page at least, of results that Google will populate from certain search terms (keywords)

According to Hitwise, nearly 60% of all google searches are done through mobile devices and whilst that doesn’t seem like it would immediately change the method of searching via text, improvements and upgrades made to mobiles over the last few years have developed features that increase user accessibility. One such feature is the voice search feature that has been included in more recent Android and Apple devices and also laptops/notebooks with a microphone built in.

It is easy to see why these companies wanted (or needed) this feature, with a certain percentage of the market living with, for example, visual impairments, would not be able to previously use this product with as much ease or efficiency. Now that voice search is available, people can talk to and receive audio feedback from their mobile device, using search engines such as Google.

Amazon Echo vs Google Home

OK Google… how many Alexa units have Amazon sold? Well, the predicted number is around 15 MILLION. Which when you add that to the estimated 5 MILLION Google Home devices sold, that gives you 20million devices that are using search, in a completely different way. How can you optimise for this? How can you integrate this into your SEO and content strategy?

So How does voice search effect SEO strategies?

Well… because when people are in a conversation or using their conversational voice, they are speaking in a completely different tone to what they would type in. A person searching via text for cake shops in Central London will simply type in Cake Shop London and then BANG! First result is taken by someone because they already know somebody looking for them would just type “cake shop London”. Now if that was voice searched somebody is in a different context and they are more likely to say “where is my nearest cake shop?” … how do you compensate for something as generic as that? Keywords need to be specific right? Of course they do! Well here’s a couple of tips…

Get Yourself on Google!

Well the first step would be get your business listed with google on maps, therefore anybody doing a voice search in your area for “where is my nearest cake shop?” your business will come first if they are nearest to your GPS location. It’s not just a case of listing your business with google however, but adding to your target keyword selection to be in more of a conversational tone. Put yourself in voice search mode… how would you ask Alexa a question?

If you are unsure about how to cash in on this new voice search trend, then you could always contact the Digital Marketing Superheroes here at Super Digital and we’ll be more than happy to assist you.