Should your business be on Snapchat?
Seriously, you probably should be.
Ok, maybe it’s not for everyone and we’re certainly not saying that it’s right for every brand, but for the businesses out there that are consumer facing and like to think of themselves as cool… you need to be on Snapchat.
In 2015, Snapchat was averaging 7bn video view per day, yep… 7 BILLION VIDEO VIEWS PER DAY. That’s only a whisker short of Facebook’s 8bn video views per day (a lot of which are autoplays when you scroll through your newsfeed) and the people viewing these videos have opened that app purely to consume that media. So surely, if you’re posting videos on Facebook and Instagram, why not Snapchat?
Also, lets take a look at the Snapchat demographic for a second – a reported 45% of it’s users are 18-24 years old. Which in comparison to Facebooks 16% of users being in that age bracket surely means that brands and businesses wanting to engage with young adults may well be missing a trick when it comes to their social media marketing.
Sky Sports, Mashable, MTV, Daily Mail, Cosmopolitan and Vice are all permanent fixtures on the Discover panel within Snapchat now, showing just how much youthful businesses can gain from the investment and a lot of others are following suit. Along with models using the 10 second videos to gain more followers on their other social profiles, sports teams are now using Snapchat to post exclusive content and companies like Paddy Power (who basically are the best business in Europe from a social media point of view) are using it as another arm of their business, combining jokes with exclusive deals, offers and promotions for Snapchat users.
If you think your business could benefit from having a Snapchat profile but you don’t know where to start or what to post – Super Digital has got your back. Get in touch below: