Instagram and Facebook’s New Algorithm 2018
If you’re a social media user, you’ve probably recently seen the MANY opinions of other users about Instagram and Facebook’s new algorithms. You’ve probably also seen that most companies (like us) and companies are not too pleased about it. But, what is this algorithm? And how does it affect your digital marketing through social media?
According to the dictionary definition, an algorithm (in this sense) is “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.” Basically, when Instagram and Facebook introduced a new “algorithm” they have dramatically changed how and what their users see on their feed.
So, is this a good thing or a bad thing? Well, Instagram users are not loving it so far. They can no longer see what’s on their feed (stuff their friends have posted) in chronological order, and can now see what Instagram thinks is most relevant to them instead. But this means that users can no longer see what their friends have posted, and instead see a celebrity’s post from 5 days ago. Users are now having to search for their friends to see what they have posted instead.
For businesses who use the platform as a way of social media marketing, they are now faced with a few difficulties. Facebook has made a real drive towards “Family and Freinds” meaning that you’re now more likely to see posts from the people you supposedly care more about than seeing posts from businesses and companies… HOWEVER… As Facebook (who also own Instagram) allows any page which is classed as a Business Page to Boost or Promote their content for a range of different goals, such as for an increase in engagement or interaction (likes, comments etc…) you can still gain that reach and engagement you crave, but you have to pay for it! Is this really Facebook making the social network more social? Or are they just trying to find a way to get more money out of advertisers?
For small to medium businesses with limited budgets, this isn’t great, as it is now becoming harder than ever to reach their audience. Many social platforms have started following this algorithm trend, with YouTube announcing their monetisation changes earlier this week – you can read about this here.
If you would like to find out more about the changes and how we can help you make the most of social media (no matter the budget) why not get in touch today to discover how we can best help you and your company.