Long gone are the days of the old fashioned “mailshot” or “blast” out to your database. It’s all about what, we like to call, Intelligent Marketing.
Intelligent Marketing is when your outgoing emails are perfectly aligned with the rest of your marketing strategy to deliver timely and engaging content to the target audiences you’re looking to communicate with. Smart segmentation of your audiences and integration into your ecommerce platform (if that’s your thing) will allow us to generate unique emails for every individual contact on your database, meaning they’ll only get the content that is right for them!
Don’t do ecommerce? Fear not, the same principle can be applied to any webpage on your website. We can help you to produce dynamic content on a user by user basis and email it to them at the optimum time for the highest possible open rate, engagement and click through rate.
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